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W. Carl Cheeseman is one of the prominent business men of Butler, where he is a partner in the Cheeseman-Watson Company, local representative of Buick and Cadillac automobiles. He was born at Portersville, Pennsylvania, June 15, 1885, and is the son of S. L. and Clara E. (Watson) Cheeseman.
S. L. Cheeseman is a native of Pennsylvania and for many years has lived at Slippery Rock, where he is associated with his son, J. W. Cheeseman, in the automobile business. His wife is the daughter of the late William Watson, of Mt. Chestnut, Butler County. To Mr. and Mrs. Cheeseman were born five children: W. Carl, the subject of this sketch ; Franklin P., who was a graduate of Yale University, and died in service during the World War while serving with the Aviation Corps at Kelly Field, Texas ; John W., automobile dealer at Slippery Rock, Pennsylvania ; Ruth W., married Arthur L. Stewart, lives at Newark, N. J. ; and Mary, teacher in the New Castle Public Schools.
W. Carl Cheeseman attended the public schools of Muddy Creek Township and Grove City High School. He was graduated from Grove City College in 1905 and from Ohio University in 1911, after having taught school for a number of years in Allegheny County Schools and later at the Slippery Rock State Normal School, and at the summer school of Grove City College. He began his business career at Slippery Rock, where he was interested in the automobile business until June, 1916, when he came to Butler, purchasing the Buick agency for the county from Mr. A. H. Sarver. In July, 1917, a half interest in the agency was sold to Mr. C. C. Watson of Butler.
This agency, having been started by Mr. Sarver in 1911, was owned by him and conducted for years on East Diamond Street. It was originally known as the Butler Buick Company and the name later changed to the Cheeseman-Watson Company. This was in March, 1923, at which time the business was moved to a newly constructed building located on Main and Clay Streets. This new building, erected after careful planning, was started in April, 1922, and completed in March, 1923. It is a four story structure containing over 38,000 feet of floor space, and was completed at a cost of approximately $150,000.00. It is fireproof construction throughout and is one of the most complete automobile sales and service stations in the country. It contains everything needed for the proper servicing of automobiles, including a most complete repair department on the third floor where a specialty is made of rebuilding damaged cars by wood and metal workers who are skilled in body work. In the building is also conducted an official Duco refinishing department and an Official Radiator station. A complete stock of parts are carried and every effort made to give ideal service on automobile transportation. Thirty-five people are employed by this company.
In July, 1916, Mr. Cheeseman was married to Miss Imel Beach, of Cambridge Springs, Pennsylvania. They have two daughters, Margaret Ruth and Imel Joan.
Mr. Cheeseman is a member of the First Presbyterian Church, a charter member of the Rotary Club, and belongs to the Sterling Club, Butler Country Club and the Butler Board of Commerce. He is affiliated with all branches of the Masonic lodge and is a Republican in politics.
The Cheeseman residence is at 225 N. McKean Street.
History of Butler County, Pa, 1927, pages 982-984
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